Text Messaging Featured Article
Vanishing Texts Add Security and Style to Customer Communication
The lines of customer communications have been open to texting for a while now, and that trend is growing, but there are other texting trends afoot that businesses should consider as methods of communication. The phenomenon of the disappearing message is booming these days, with apps like Snapchat allowing users to send photos that will vanish in 10 seconds or less after being viewed by the recipient. What about standard text messages that disappear? Such technology could be more useful to companies than they think.
Apps like Skim allow users to send text messages that will actually vanish as you read them, being erased forever (or so the app claims) once the messages are viewed (see the example below). While this app isn’t the most secure in the world, vanishing text apps could certainly be created with more stringent security standards and encryptions to pass confidential and sensitive information between people such as business associates and clients. Disappearing texts would be ideal for transferring such information, as it would leave no traceable trail – paper or virtual.
Disappearing text message using Skim (Image via TechCrunch)
But disappearing texts could also benefit customer relations. Say you have a promotional deal that requires some kind of code to access. Rather than sending customers the code through text or email and tacking on an expiration date in the fine print, companies could make the experience more fun and engaging by having the code actually disappear within a certain set time limit. Customers would arguably feel the urgency and excitement of the deal much more if they knew it was literally going to vanish from their phones if they didn’t use it soon!
IT departments could use vanishing text messages to send out alerts to internal employees or customers, letting them know when a service will be down for maintenance, for example, and setting the alert to disappear when the maintenance is expected to be completed. This way, people’s phones don’t end up clogged with timely texts that become irrelevant past a certain point.
People rely more and more on their smartphones these days for all types of communication, and it behooves businesses – especially those in customer communications – to take advantage of text messaging as a way to interact with users. Disappearing texts add a touch of drama to even basic outreach, and could give companies some added marketing flair.
Edited by Rachel Ramsey