Text Messaging Featured Article
Wire2Air Unveils New Interactive Platform for Multimedia Messaging Service
Wire2Air, a provider of Text Message Marketing and Business Text Messaging platforms, has unveiled a new interactive platform that allows brands, retail, marketers and developers deliver rich content to mobile users.
The new 360iMobile Video Messaging & Picture Messaging (MMS) allows marketers to create different types of multimedia marketing campaigns such as Text-to-MMS. Customers can receive these messages through a short code.
Multimedia messaging service results in up to 300 percent higher conversions than regular text messaging, according to Wire2Air. MMS is being leveraged by marketers to create a deeper and more personalized mobile engagement with customers.
In the case of MMS-to-win campaigns, Wire2Air 360iMobile MMS platform allows customers to take pictures or record a video and send it as MMS to short code to enter the campaigns. Marketers can use the group MMS feature to send a video or picture message with text beyond 160 characters to opt-in mobile subscribers in mobile coupons with barcodes, a product short video, etc.
Developers can integrate MMS with their applications with simple APIs. They can send and receive video, pictures, and sound to/from mobile users and develop media rich mobile messaging apps. With innovative marketing apps such as MMS to E-mail, E-mail to MMS, they can create automate filed communications. The solution may find applications in fields such as insurance claims.
MMS can be sent and received by feature phones as well, meaning MMS service is accessible to most mobile users. Currently the Wire2Air MMS platform targets the 250+ million consumers in the USA covering major carriers and mobile devices.
Mogreet, a marketing company specializing in the delivery of mobile video messages, recently predicted that the number of mobile video messages sent for marketing purposes could soon reach 10 million per week.
According to the company Apple iPhone (News - Alert) and Samsung smartphone customers view multimedia messaging service (MMS) messages more often than users of other devices in the U.S. On the Apple (News - Alert) iPhone, the number of customers viewing MMS messages grew from 7.4 percent last August to 23.6 percent in the early part of 2012.
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Edited by Stefanie Mosca