Text Messaging Featured Article
Acision Leads Text Messaging Market, According to Informa Telecoms & Media
According to a report from analyst house Informa Telecoms & Media, Acision (News - Alert) is currently leading the text messaging market with a share of more than one-third of the global SMS infrastructure market in 2011, more than double the share of its nearest competitor.
Jorgen Nilsson, chief executive at Acision said that they are proud of this formal confirmation of their leadership position and delighted to be officially recognized as continuing to be at the forefront of what remains one of the highest revenue-generating sectors of the mobile industry.
Acision has been offering range of premium and personalized messaging services for consumers and enterprises, which is enabling to reap new revenue streams for mobile operators. The company’s open architecture and cloud-based delivery capability enables time-efficient and cost-effective introduction of messaging services such as Group Messaging, Parental Control and Advanced Notifications.
The company is also adding variety of other rich communication services to its portfolio, such as group chat, status and media sharing to the operator offering. This offering could easily establish operator assets of consumer trust and interoperability with the global SMS user base; mobile operators have a unique service proposition to consumers and enterprises.
A critical success factor will be the continuity of existing messaging services by enabling SMS for IP users while also ensuring that existing SMS-based applications and personalised features are applied to the new rich communication services, said the company officials.
Pamela Clark-Dickson , senior analyst at Informa (News - Alert) Telecoms & Media, said that they forecast that global SMS revenues will continue to rise from US$114.9 billion in 2011 to US$135.6 billion in 2016 (Informa Telecoms & Media (News - Alert), December 2011).
“2012 promises to be another exciting year for the messaging market and we expect to see strong traction in two key areas and the use of cloud-based services will enable operators to launch and test new services quickly for consumers and enterprises, with minimum expenditure and investment and allow them to increase customer stickiness and initiate new revenue streams,” continued Nilsson.
Acision's recognized expertise extends across a portfolio of propositions, products and services and is based upon a global track record, business insight and leading edge technology platform.
Jyothi Shanbhag is a contributing editor for TMCnet. To read more of Jyothi's articles, please visit her columnist page.
Edited by Jennifer Russell